Marketing M.O.
Personality Quiz

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Marketing M.O. Personality Quiz

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How it works

Answer a series of multiple-choice questions to discover your marketing M.O. and receive a free, personalised PDF report – including tailored insights and your first chaos-to-control micro-mission.

Click START QUIZ and choose the answers that feel most true for you...

QUESTION: Who do you primarily serve?

Businesses (B2B)

Consumers (B2C)

Both – but mainly B2B

Both – but mainly B2C

QUESTION: Which best describes your work?

Creative (design, content, photography, etc.)

Hands-on (trades, technicians, makers, practical services, etc.)

Knowledge-based (consulting, advisory, healthcare, coaching, etc.)

QUESTION: When business slows down, what do you usually do?

Contact my agency to see why my ads/listings aren’t working, and whether I should boost my spend.

Cut costs and push harder.

Overthink. Overanalyse. Start mapping out a new strategy or go back to the drawing board – I must be doing something wrong.

Keep calm, focus on my current clients and catch up on admin – a new job/project always pops up from somewhere.

QUESTION: How do you feel about marketing in general?

Confusing and stressful – there are so many things I should be doing. I feel guilty because I’m not doing them.

I love learning and experimenting, but I’m yet to find a strategy that really works for me.

It’s not my wheelhouse – I’d much rather outsource it, but I want to feel confident that I’m getting value for money, not just burning my budget.

Out of my depth – it either costs me time that I don’t have, or money that I don’t want to spend.

QUESTION: How do you feel about social media?

It’s definitely not my thing – I prefer word of mouth.

Not great. I should post more often, but other things keep getting in the way.

I quite enjoy it, but get discouraged when my posts don’t get much engagement.

I plan for it, start creating posts, but rarely get to the point of posting. I just don't feel ready.

QUESTION: How do you approach spending money on marketing?

I've spent money on the essentials, like my logo, but I prefer to learn and do things myself.

I plan to invest in marketing when life calms down enough to wade through all the options. I never quite get there though, and feel like I'm letting my business down.

Cautiously. I’ll only spend money when I really need to.

It’s essential – you’ve got to spend money to make money. The hard part is knowing who or what to trust.

QUESTION: When it comes to pricing your services...

I’m pretty comfortable with pricing, but I just need more high-quality leads.

Quoting is the bane of my existence. It’s so hard to know what to charge.

I keep my prices pretty sharp – I don’t want to scare customers off.

I discount or overdeliver so customers will come back next time, or tell their friends.

QUESTION: What’s your biggest marketing frustration?

Just how overwhelming it all feels – I try to prioritise marketing, but I spend more time feeling guilty than making progress.

Not having enough time to experiment with different marketing options and ideas.

I don’t want to be a marketer – I just want to do my job.

Trying to outsource to experts, but feeling uneasy about where my money’s going, whether it’s paying off, or how dependent I’ve become on paid options.

QUESTION: How do you plan and prioritise your marketing?

I start strong but life or clients tend to derail me.

I’m too busy with other aspects of my business – there’s no formal marketing plan (or an old, out-of-date one).

I plan just enough to support my creative bursts.

I plan with excitement, then freeze or get bogged down while implementing it.

QUESTION: How do you feel when you see competitors promoting themselves online?

Motivated – if they can do it, so can I.

Threatened – like their success highlights everything I’m too busy to get to.

Deflated – I feel like I’ve fallen behind or missed the boat.

A bit envious, but then I think… that kind of promotion just isn’t me.

QUESTION: How do new clients typically find you?

Through the visibility I get when I've got time to put myself out there (when I'm “on a creative roll”).

Foot traffic or Google, I think.

Through paid ads and/or the work of a third-party agency.

Through my reputation – relationships and repeat customers are the backbone of my business.

QUESTION: If you could change one thing about your marketing, it would be...

To build a steadier business rhythm that fits my lifestyle and doesn’t burn me out.

To outsource it without feeling trapped paying for ads or overspending – I just wish it was ‘set and forget’, like in the days of the Yellow Pages.

To have a strong business model that I actually feel comfortable promoting.

To gain visibility without feeling cheesy or pushy.

LAST QUESTION: What’s your top priority right now?

Survival (staying afloat)

Growth (scaling up)

Balance (more ease, less stress)

Stability (consistency and predictability)

Final step, Agent.

Enter your details below and click the green button to receive your secure link to your personalised Marketing M.O. Personality Report, sent to your inbox.

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Marketing M.O.Personality Quiz

Your 3-minute mission: complete the quiz to unlock your personalised report.

How it works

Final step, Agent.

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Marketing M.O.
Personality Quiz