The Modern Marketing Arsenal (Book3)
Ways & Means to Promote a Small Skill-or-Service Business (& Which to Choose to Get the Most Bang for Your Marketing Buck)
THE LOWDOWN
The Modern Marketing Arsenal outlines the ways and means for small skill-or-service businesses to attract new customers, and how to decide between them. It distils a world of potential marketing activities down to just 10 types, then sorts them on the basis of risk vs reward, arming you with insights to make smart marketing decisions.
Are you staring down a gauntlet of modern-day marketing possibilities, wanting to run but feeling overwhelmed or uneasy at the thought?
In an age of endless marketing options, determining how to reach and attract new customers is no mean feat… particularly if you’re the time- or cash-strapped owner of a small skill-or-service business (SSB). But help is at hand. Geared to cut through the clutter of SSB advertising and promotional opportunities, this unique guide reveals how to narrow the field, take aim and pull the trigger on tactics to have the biggest possible impact on the smallest possible budget.
Ideal for SSB owners with a strong business model and Lead Machine website, ready to turn things up a notch.
With this book and its sister guides, Secret Service Marketing and The Secret Service Website Formula, you’ll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership… the power to make money and make a difference.
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