🏆 2025 IPPY SILVER MEDALIST – BEST NON-FICTION BOOK SERIES
The Award-Winning Book Series for Small Service Businesses
The Secret Service Business Series
3 game-changing guidebooks for small skill‑or‑service businesses and the specialists striving to support them.
Did you know... Over 75% of businesses are off the radar (including yours)
From counsellors to consultants, designers to dog-sitters, builders, makers, and bakers – small skill-and-service businesses (SSBs) make up around 78% of all businesses, forming the backbone of the global economy.
And yet – they're the most overlooked.
Mainstream support, training and funding exist for many types of businesses, but very little for those who sell their skills or services. Instead, SSB owners are bombarded with vague, generic advice – rarely designed with them in mind. This leaves them more overwhelmed and confused than ever – often feeling guilty that they're not ‘doing enough.’
The result?
Frustration. Confusion. Wasted time and money. And for many, a sense of quiet failure.
Did you know... Over 75% of businesses are off the radar (including yours)
From counsellors to consultants, designers to dog-sitters, builders, makers, and bakers – small skill-and-service businesses (SSBs) make up around 78% of all businesses, forming the backbone of the global economy.
And yet – they're the most overlooked.
Mainstream support, training and funding exist for many types of businesses, but very little for those who sell their skills or services. Instead, SSB owners are bombarded with vague, generic advice – rarely designed with them in mind. This leaves them more overwhelmed and confused than ever – often feeling guilty that they're not ‘doing enough.’
The result?
Frustration. Confusion. Wasted time and money. And for many, a sense of quiet failure.
You didn’t start your business to become a marketing expert
But somewhere along the way, it started to feel like you had to be one.
Social media scheduling. Algorithm updates. Navigating bold claims from strangers to get your website ranked #1 in Google.
Sound familiar?
If you've ever thought, "Why is running a small business so hard"... you're not alone. And you've come to the right place.
Enter: The Secret Service Business Series
... A set of underground guidebooks – for small skill-and-service business eyes only. Designed to help you grow with clarity, confidence, integrity and impact.
Inside the Series...
BOOK #1
In a world of pie-in-the-sky marketing advice, this guidebook goes underground. Prepare to change the way you plan, brand and market your business, from here out.
BOOK #2
Next, get your web presence sorted with the blueprints for a website that’s far more than just a pretty face – actively driving the leads needed for SSB survival.
BOOK #3
Finally, it's time to step things up a notch. Arm yourself with the options and insights to decide what to do (and what to ditch) in your marketing mix.
The Word on the Street...
The Books are...
BUILT FOR THE FIELD
Real-world tested, not theory from a boardroom or textbook.
PACKED WITH INTEL
All missions & methods, blueprints & bonus materials included.
MISSION-READY
Clear enough for newbies & non-techies, rich enough for pros.
... And, most importantly, they're fit for the frontlines.
Many business books, courses and programs are full of nice-to-know ideas or corporate concepts, yet offer little real-world guidance for those on the frontlines of small business.
The Secret Service approach flips that script, delivering the intel to navigate the minefield of modern marketing, with actionable, step-by-step guidance tailored to small, local businesses.
Inside, you'll find practical insights and instructions on:
- Marketing a service-centric business (in a screen-centric world)
- Designing a 'Lead Machine' website
- Overhauling a struggling business
- Reworking your business model for maximum impact
- Social media (without the usual pressure or guilt-trip)
- Activities to drive leads and sales
- ... And more.
... And, most importantly, they're fit for the frontlines.
Many business books, courses and programs are full of nice-to-know ideas or corporate concepts, yet offer little real-world guidance for those on the frontlines of small business.
The Secret Service approach flips that script, delivering the intel to navigate the minefield of modern marketing, with actionable, step-by-step guidance tailored to small, local, service-based businesses.
Inside, you'll find practical insights and instructions on:
- Marketing a service-centric business (in a screen-centric world)
- Designing a 'Lead Machine' website
- Overhauling a struggling business
- Reworking your business model for maximum impact
- Social media (without the usual pressure or guilt-trip)
- Activities to drive leads and sales
- ... And more.
Meet the Author
I'm Laura de Lacy – Secret Service Marketer, and the face behind Secret Service Business and Cyberstart.
The books you'll find here weren't written from a boardroom or with AI. They came from years in the trenches (nearly breaking myself in the process), and a burning desire to level the playing field for the little guy...
I'm Laura de Lacy – Secret Service Marketer, and the face behind Secret Service Business and Cyberstart.
The books you'll find here weren't written from a boardroom or with AI. They came from years in the trenches (nearly breaking myself in the process), and a burning desire to level the playing field for the little guy...
The 60-Day Secret Service Guarantee
If, within 60 days of purchasing The Secret Service Business Series from this website, you don’t believe the tools and tactics inside can easily pay for themselves – through cost savings or increased sales – just reach out, and we'll refund your purchase.
NO RISK. JUST REWARD.
FAQs
Q: Is this series suitable for my business?
A: If you run a Small Skill-or-Service Business (SSB), this series was made for you. You’re considered an SSB if you:
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Employ fewer than 20 people
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Draw on a specific body of knowledge, skill, or resources in an area of expertise
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Primarily offer services, advice, manual labour, experiences, or bespoke products to customers in your local area.
The SSB landscape is broad. You might be a:
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Consultant, trainer, coach, or advisor
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Web designer, content creator, or creative professional
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Florist, baker, jeweller, or boutique food producer
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Personal trainer, allied health provider, or wellness practitioner
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Beauty therapist or hairstylist
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Event planner, tour operator, or hospitality provider
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Tradie, property manager, or real estate agent
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Artisan, dressmaker, signwriter – or any kind of skilled maker
Whether you serve individuals or other businesses, if your work centres on delivering skill, service, or specialty, this series will help you cut through the chaos of modern marketing and grow with clarity and integrity.
Q: I’m not a big reader – is this still for me?
A: Absolutely. These books are written in plain English, with clarity and practicality in mind, and you don’t need to read them cover to cover to get results.
Each one includes a detailed table of contents, clearly marked sections, and a comprehensive index – so you can dip in and out as needed, reference them mid-mission, and revisit them at every stage of your business journey.
They’re not novels. They’re strategic manuals built to meet you where you are – and help you move forward, one step (or page) at a time.
Q: Do I need to read all three books?
A: Not at all. Each book is designed to stand alone – and many readers start with the one that addresses their biggest pain point. But together, the series forms a complete system designed to work in unison for maximum impact.
Think of the series like a choose-your-own-adventure. Pick and choose what to read, when you're ready to read it. With all three books in your office (or secret lair), you'll have the most comprehensive toolkit of skill-and-service business insights at arm's reach.
That said, if your business is struggling or stuck, the Business Recovery Bundle (Books 1 & 2) will help you refocus, reframe and rebuild with clarity.
If you're ready to grow, the Business Growth Bundle (Books 2 & 3) will help you overhaul your online presence, embrace free and low-cost promotional opportunities, and invest your marketing dollars with newfound confidence.
Ready to escape the chaos of modern marketing?
Click the link below, and prepare to become the hero of your own Secret Service business adventure, today.